![]() ![]() This large sheet of putty sheet can be split to hold up to 40 items.Īny energy that may be carried through the building must be withstand and dispersed. This super-strong putty adheres to almost any surface and is reusable and dry-safe. Putty like this is generally lighter than putty mounted on walls and promises not to chip nicer frames or damage walls. Museum Putty can be used to hang pictures. Putty for heavier objects is commonly used, whereas tack for lighter items is often used. They are both made of a variety of materials, including rubber, plastic, and paper. Putty is an adhesive that is used to affix objects to surfaces, and sticky tack is another type of adhesive. You won’t be able to tell because the oozing Museum Gel on your wall will ruin it. You should never use it to attach poster to the wall. Major museums in California’s earthquake region used it for about 11 years. Glassware, porcelain, and crystal are removable adhesive items that are backed up with museum gel. When fragile objects are damaged or deteriorating in museums, they can be repaired with museum gel. In addition to Museum Putty, which is gray and clear, there is a gray and clear stone. If you want to use the most horizontal language, you should do so. You should avoid using it to attach posters to a wall. However, gravity does not always play a role in its operation. Some substances do not exhibit any heat-related reactions, such as museum gel. ![]() ![]() It’s best to use a little at a time, but if you overdo it, you’ll end up with a mess on your hands. Museum Gel is made from a non-stick substance that does not adhere to anything. To keep things organized and in place, sometimes just a few dabs of paint are all that is required. Museum Putty is a method of holding objects that are not translucent or require a little extra space (usually for heavier objects). The gel is more easily absorbed than the wax. Mayflower Ave., Suite 100, Monrovia, CA 91016, or send e-mail to Include your name, address and phone number.The Museum Wax and Gel are designed for translucent or glass objects where the wax or gel does not show through the product. ![]() If your business can provide a lesson to others, contact Karen E. Nature of business: Manufactures and distributes safety products. Our expert advice shows consumers that if they buy our products, they won’t ever have to worry about broken valuables again.Ĭompany: Marlyco Inc., Trevco QuakeHold Products The ads and a new brochure we’ve developed talk about a collector’s biggest fear and show a broken angel figurine. We’re going to advertise in 15 collectors magazines that each have 40,000 to 80,000 in circulation. Next year we will appear in five mail-order catalogs that cater to the home, gift and collectibles markets.Įarly next year, we will launch an extensive advertising campaign. We started advertising six months ago, buying mailing lists and sending postcards to national glass organizations, collectors’ clubs, manufacturers and retail stores. Market research told us this audience wouldn’t respond to earthquake threats, while the reference to museums gave the product instant credibility. So we came up with a national marketing strategy and a new name: Collector’s Hold Museum Putty. We knew that if we could educate collectors about this problem, we could offer our product as a solution and open up a whole new market. Then we realized we hadn’t really tapped into the $9.4-billion market in limited-edition collectibles-glassware, figurines, plates, ornaments, dolls and other items that are both expensive and breakable.Ĭhildren, pets and housecleaning can be just as hard on these fragile items as any temblor. We didn’t do much business outside the earthquake belt, except for sales to museums. ![]()
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